Digital Marketing Manager

Beldiamond is a B2C custom-made engagement ring and jewellery service from Antwerp, Belgium.

We’re currently looking for an experienced digital marketing manager to help us grow our startup and increase our number of leads. You will be responsible for the strategic planning of our digital strategy and its implementation.

You will have collaborate with other freelancers in their day to day tasks and report directly to the CEO.

Here’s a non exhaustive list of responsibilities:

  • Monitor our Social Media strategy: We’re active on Facebook, Instagram, Pinterest, Twitter, Google+, Youtube and Linkedin. You will have to overview the work of our SMM and guide her in her choices to improve our reach/engagement and grow our communities
  • Content marketing strategy: Oversee and prioritise the list of content that needs to be created for our blog, our educational resource section and our newsletter
  • Analyse our Google Analytics account and make recommendation on opportunities for improvements
  • Supervise our SEO manager in his keyword and link building strategy
  • Analyse and report on our competitors activities
  • Monitor and make suggestions to improve our funnel strategy
  • Rethink our branding strategy
  • Analyse our UX and make recommandation to improve our CRO

Here’s some of the tools we’re using:

  • WordPress (Enfold theme), Woocommerce (without the add cart function)
  • Mailchimp
  • Iconosquare
  • Hotjar
  • Hubspot
  • Mailmunch
  • Zapier
  • Pure chat
  • Google Analytics
  • Flow
  • SEMrush

Qualifications:

  • Bachelor’s degree or higher and 5+ years of relevant experience
  • Strong business acumen, as well as strong strategic business analytical skills
  • Deep knowledge of the social media mentioned above. Experience in FB Ads and Adwords preferred.
  • Strong understanding of digital marketing channels and E-commerce/lead generation
  • Experience with website CMS (WordPress preferred), CRM (Hubspot), email marketing, marketing automation, website analytics (Google Analytics)
  • Knowledge of content creation and SEO strategy
  • Experience in small team management
  • Knowledge of the jewellery/luxury industry is a plus

We’re looking for a long term partner with relevant experience that can come up with creative solutions while focusing on the essential for growth.

Please send your resume and cover letter at info@beldiamond.com