On a journey to help you create
the perfect piece of jewellery.

Our Story

Beldiamond was founded with one goal in mind: to make buying jewelry a personal, meaningful, and stress-free experience. 

Our founder Philippe, with over 15 years of expertise as a diamond trader, grew up surrounded by Antwerp’s diamond industry, where he saw both the beauty of creating fine jewelry but also how confusing and overwhelming the buying process could be.

When his friends started looking for engagement rings, they turned to him for guidance, wanting clarity and confidence in their choices. This led him to the realization that many people face unnecessary doubts when making such an important purchase turning what should be a joyful experience into an overwhelming one.

The Art of Crafting

At Beldiamond, traditional craftmanship and a modern-day approach to custom-made jewellery go hand in hand. We combine the artisanal ways of creating jewellery with our modern tools, such as 3D designs and sketches. That's how we can create a perfect piece of jewellery that is tailored to your story.

Your Vision, Our Craft

Every bespoke creation begins with you. Our specialists guide you through each step — from choosing the perfect diamond to defining a design that reflects your style and the significance of this moment. Together, we ensure every detail feels personal before our artisans craft your piece by hand.

Handcrafted in Antwerp

Once your design is finalised, our Antwerp artisans dedicate their time and expertise to crafting your ring entirely by hand. Each piece embodies generations of excellence and is meticulously finished to guarantee lifelong durability and beauty. The result: a unique creation made to be cherished forever.

Meet the team

Founder & Diamond Expert

Philippe

Philippe is our diamond and jewellery expert. He is a 3rd generation diamantaire and has more than 15 years of experience as a diamond trader. Philippe will help you find the perfect gemstone and personally guide you through the process of designing your jewellery. Philippe is also a proud father and enthusiastic basketball lover.

Sales Manager

Gerd

With a passion for luxury and an eye for style, Gerd brings vibrant energy to her role as Sales Manager for over a decade. Thanks to her Master’s in Multilingual Communication, she connects effortlessly with international clients, guiding them through meaningful jewellery purchases. When she's not talking carats and cuts, she’s a devoted mom who loves fine dining and travelling to places where culture meets flavour. Gerd believes that every jewel has a story and she's here to help you tell yours.

Jewellery Sales

Shelley

Combining a strong background in sales with a passion for connecting with people, Shelley's professionalism sets the standard in her field. Because of her multilingual background, she enjoys working with clients from all over the world, helping them choose a jewel that celebrates life’s most emotional moments. Her work takes her abroad, where she assists clients with the same heartfelt service she provides at home. For Shelley, every encounter is about authenticity, care, and helping you find the perfect jewel.

Administrative Manager

Frieda

Frieda is the organisational part of our team, managing our day to day administrative operations and makes sure everything runs smoothly. From handling invoices & bookkeeping to coordinating logistics and ensuring the safe and timely shipment of your jewel. She approaches each task with precision, care and professionalism. As a proud working mom, Frieda brings warmth and balance to both her work and home. She loves spending time with her family, experimenting in the kitchen, and getting lost in a good book. Her trustworthiness makes her an indispensable part of our team and a joy to work with.

Marketing & Sales Coordinator

Clémence

As the newest member of the Beldiamond team, Clémence brings her versatility to both client experience and communication. One moment she’s helping someone find their dream engagement ring, the next she’s crafting inspiring content like ebooks and guides that make jewellery feel easy and exciting.
When she’s not in the office, you’ll find Clémence between Paris and Brussels — enjoying time with friends and happily taste-testing the latest gluten-free creations from her future husband.

Our Values

Excellence

Our commitment to excellence begins with the careful selection of each diamond and gemstone. Only those that meet our strict criteria for brilliance, quality, and character are chosen. Every piece of jewelry is handcrafted in Antwerp by expert artisans.

Transparency

We believe that true luxury is built on trust. That’s why we prioritize educating you every step of the way, providing honest advice and in-depth knowledge about diamonds, gemstones, and craftsmanship—so you can make confident decisions.

Reliability

With over 15 years of expertise in the diamond trade, we collaborate directly with ethical suppliers and leading manufacturers. This ensures that every gemstone we offer is certified, competitively priced, and of the highest quality.

Sustainability

We are dedicated to responsible sourcing. We ensure that every diamond and gemstone we offer is ethically sourced from conflict-free regions, following strict environmental and social standards to protect both people and nature.

Our Mission

At Beldiamond, we believe that purchasing fine jewelry should be an experience built on trust, expertise, and personal connection. That’s why we offer a personalized and educative step-by-step process, guiding you through every choice, from gemstone selection to the final design, ensuring that every client understands their choices and feels confident in their decision.

Our mission is to ensure that you not only find the perfect jewel but that you also understand its true value—both in craftsmanship and sentimental meaning.

Whether you're looking for an engagement ring, a wedding band, or a bespoke creation, we're here to help you bring your vision to life. Jewelry is more than an accessory—it’s a reflection of life’s most treasured moments.

Let’s create yours together.

Our Antwerp Heritage

For centuries, Antwerp has been the world’s diamond capital, renowned for its exceptional craftsmanship, expertise, and ethical sourcing.

Our expertise is rooted in Antwerp’s long-standing tradition of precision and excellence, ensuring that every diamond and gemstone we select meets the highest standards of quality for a fair price.

Learn About Our Antwerp Heritage

Contact our jewellery expert

Each of our collections is carefully designed to reflect the needs and desires of our clients, embodying exceptional craftsmanship and timeless elegance. For those seeking something truly unique, we offer customisation options—whether refining an existing design or creating a bespoke piece from scratch, our expert team is here to bring your vision to life.

Get in touch with a dedicated jewellery expert and start designing your dream
jewellery with us.

Get a free consultation